Chevy Billboard made of penniesJul 25
Chevrolet made a unique attention-grabbing billboard of the Chevy Aveo. GM’s UK division got some attention by sticking approximately 20,000 pennies on a billboard picture of the Aveo on London’s New Oxford Street. The interactive billboard got the attention of nearly every passersby and the pennies were stripped from the ad in a mere 30 minutes. Why put the pennies on the Aveo ad? To highlight that this is an inexpensive vehicle, I suppose. We can’t say that all of the hundreds of people who helped themselves to a few cents got the message that the Aveo’s starting price is £7,695, but at least the publicity it garnered surely made it worth it!
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