Gap Scraps New Logo after one week
Gap Scraps New Logo after one week
Oct 13After just one week of launching their new logo, GAP decided to scrap it after receiving numerous comments from customers and the online community.
Gap North America president Marka Hansen said
“This wasn’t the right project at the right time for crowdsourcing. There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way.”
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